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From the moment work started on the formative concept sketches of the Phantom, it was crucial that the design team, led by Ian Cameron, had an instinctive feel for what makes a the unmistakable Rolls-Royce 'look'.
'Our absolute priority, explains Cameron, was to create a motor car that is clearly a Rolls-Royce even when the radiator grille is not in view.'
The iconic grille and Spirit of Ecstasy mascot are obvious identifiers, but there are numerous more subtle elements that have an equally powerful effect. The coach doors and striking use of chrome. The gentle, upswept line of the sill - known internally as the 'waftability' line – that creates a powerful, poised stance and makes the car appear to be moving when stationary.
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